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Mental Health Week: Instagram Egg is Part of Vibrant Awareness Campaign


A new viral campaign has been set up to get the world talking about mental health. This week marks Children’s Mental Health Week in the UK, Eugene the Egg is a poignant tribute to this.

At the start of this year, one person set out to do the impossible… get the most liked picture on Instagram (a title previously held by Kylie Jenner). Somehow, the minds behind the picture of an egg did the impossible and achieved this goal. The most liked picture on Instagram right now is a photo of an egg, with over 52 million likes. Now however, it seems there is far more to this egg, after the release of a new video designed to spread an international awareness of the importance mental health.

It has been recently revealed that the picture of the egg is actually part of a mental health awareness campaign, one that is gaining incredible traction within social media at the moment.

Known as Eugene, the egg has been posting pictures of it cracking under the pressure over the past few weeks due to the attention that the photo received. It’s a very powerful metaphor, one that is starting to resonate clearly with those who suffer mental health issues and those whose friends and family suffer too. This is the sort of viral marketing campaign that we should all get behind.

The message alongside the broken egg advises people to seek help if they feel the same way, suggesting that it is indeed ok to talk.

You can see the latest post from Eugene here:

When the picture first surfaced online it seemed that the only aim of the picture was to stop Kylie Jenner being the ‘Queen of Instagram’. Just nine days after the picture was posted, the egg beat Kylie Jenner’s most liked picture, an image of her holding hands with her newborn daughter.

Since then, the owner of the Eugene account has published six posts to the Instagram page, one of which includes the video referenced above.

As the video continues to display the egg cracking under pressure, it moves onto a list which details a number of international mental health services, services that people can refer themselves to if they wish to talk about their own mental health, or indeed if they simply just wish to learn more about it.

Eugene now has over 10 million followers, proving that as a result of this campaign, a lot of people are being given access to a platform to learn more about mental health problems. This really is a very intelligent way to spread a message to young people about the importance of self care and the importance of talking about mental health. Whilst the egg is simply just a metaphor, it symbolises the struggles of so many individuals, a super poignant message given that we publish this story during Children’s Mental Health week in the UK.

Look after yourself and look after each other. If you wish to talk about your own mental health problems, or need advice on how to help your friends and family cope with their mental health, seek advice from Mind, a UK based charity – https://www.mind.org.uk, or speak to your local mental health nurse or Doctor.


Disclaimer – Content written for and on behalf of Healthnotepad.com is not professional medical advice and therefore cannot be taken as such. If you have a serious health problem or are affected by any of the topics covered on Healthnotepad.com, you could seek professional medical advice. Please be aware of other issues such as allergens that may come in to play when reviewing our posts. Always consult a doctor if you or a peer has genuine health concerns.

Nathan Bennett

I am a writer, journalist, food fanatic and psychology researcher with a big interest in the health and fitness industry. I have a specific interest in mental health and healthy eating as I believe that much of how we feel begins with how we eat. Whilst I believe traditional medicine is important, I also have a strong belief in natures own ability to heal and assist us in recovery.

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